Bunny Butt Apothecary is based around the fine balance between the conscientiously serious and the lightheartedly silly. The mission is to bring you effective, health-conscious bath and body products without sacrificing the fun. After all, if you're going to spend good money on a bar of soap, shouldn't it at least smell awesome? But everything that goes on your body, goes in your body, hence our philosophy: if it's going in there, it better be good! We place a principal focus on natural ingredients, blended with carefully chosen synthetics, and topped off with the funnest most delicious smells we can get our hands on.

The short story? With the increasing popular focus on a natural lifestyle, the widespread misconception has arisen that "natural" is always better, gentler, and more effective. This is sometimes true, but just as often false. Natural ingredients can be just as likely to elicit an allergic reaction as synthetic ones--for example, if you happen to be allergic to lavender, even the finest Bulgarian lavender oil won't do you any good--and the idea that "natural" always equals "safe" is really quite a silly notion. Natural, organically grown poison ivy will still give you a wicked rash.

This is why we look at "natural" not as a sublime ideal but as a functional gradient. Even the most natural ingredients need to put up with some human interference before they can be reasonably used in body care formulations. Essential oils, if nothing else, still need to be extracted. All of nature is made up of "chemicals" and there's nothing that comes out of a lab that didn't start out somewhere in the natural universe.

Why the name? With the popularity of the Leaping Bunny program, bunnies have become a sort of symbol of cruelty free practices, and our owner and founder is madly in love with her own two bunnies. Plus, bunny butts smell like a spring meadow, didn't you know?